In the scenario of continuous evolution of the product and service offers introduced by companies into the market, the product “servitisation” process is not really a new concept. The development today, however, is the deep integration of digital technology in this paradigm, which can provide any organisation with the opportunity to radically innovate its business models.
Accomplishing this digital transformation requires an ability to combine technological skills in the Internet of Things (IoT) and software engineering with knowledge of data science and mathematical modelling.